The 72-hour shipping loop
The exact intake-to-deploy rhythm we run on every request. Tools, escalation paths, and the part most teams skip.
By Hour 4 we have a clickable prototype. By Hour 18, a deployed staging URL. By Hour 60, your team is using it in production-shaped flows. The hours aren't the brag — the loop is.
Drag the clock
Where are we at hour N? Slide to find out. (And no, none of these phases are 'discovery week'.)
Auth + persistence
Real accounts, real database. Internal team starts dogfooding.
- H+4Clickable prototype
- H+12First flow stitched
- H+24Auth + persistence
- H+42Integrations live
- H+60Production-shaped
- H+72Handoff
Intake is a 12-minute Loom scoped by our template. An AI scope splitter turns it into milestones. From there: branch, build, deploy, review. Repeat at the milestone boundary, not the project boundary.
// Scope splitter, live
Drop a real request in and watch it break apart. (This one's deterministic on the page so you can see the shape — the live version runs through our Routing AI and returns in seconds.)
Your request → milestones
Type or paste. Splits update as you go.
- M1
Auth + account scaffolding
~4h · Foundation
- M2
Primary data model + API
~6h · Backend
- M3
Axiom Core UI: main flow happy path
~8h · Frontend
- M4
Integrations / external connectors
~6h · Plumbing
- M5
Polish, error states, handoff doc
~4h · Wrap
// The part most teams skip
Hour-zero deployment. Hosting infra exists before the first feature. There is never a "now we need to set up the environment" day, because that day already happened — in parallel, while the brief was being read.
Hour-zero readiness check
What we set up before any feature code is written.
// Where the hours actually go
Toggle the parts of a typical request. Watch the total budget redistribute — and notice how the "reviewing" slice never shrinks below 15%, no matter what you cut.
Hour allocator
Click chips to include each lane. The pie redistributes live.
Total budget: 73h · across 6 active lanes
// SIGNAL BACK · how-we-ship-in-72-hours
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